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Cleats Help World No. 3 to European Tour Crown

Posted on November 26 2019

Cleats Help World No. 3 to European Tour Crown

BRENTWOOD, Tenn., Nov. 25, 2019 – The world’s No. 3 player picked up two big wins over the weekend, claiming the DP World Tour Championship and the season-long European Tour championship while wearing replaceable cleat technology from Pridesports brands Softspikes® and Champ®. The victories earned him $5 million in prize money.

“The elite players in the world continue to choose the traction, stability and control provided by cleated footwear,” said John Hohman, senior vice president of marketing for PrideSports. “This week, one player has five million reasons to be thankful he chose cleated footwear over spikeless shoes.”

The winner’s chosen footwear was adidas® Tour 360 with ThinTech EXP replaceable cleats.

On the PGA Tour, a first-time winner also chose cleated footwear. At the RSM Classic, the victor wore FootJoy® Tour S shoes with Softspikes® Pulsar cleats. On the final leaderboard, 35 of the top 42 players chose cleats over spikeless tennis shoes.

Replacement Softspikes® and Champ® cleats can be purchased in the golf section of most large retailers, sporting goods stores, golf specialty and golf course pro shops across the country. Cleats can also be purchased online from any of these locations, your favorite online store or directly from

PrideSports is the undisputed leader in the golf cleat segment with its CHAMP® and Softspikes® brands. The company recommends golfers change their cleats every six to eight months – or even more frequently based on use – to ensure golfers get the maximum performance out of their footwear.

CHAMP’s Helix®, Zarma Tour® and Stinger® cleats, as well as Softspikes’ Pivix®, Pulsar®, Silver Tornado® and Stealth® cleats, dominate the OEM and secondary market in terms of performance and sales. More information can be found at and

About PrideSports
Headquartered in Brentwood, TN with offices across America, Europe and Asia, PrideSports provides traction elements and retention systems to athletic footwear manufacturers around the globe as well providing its CHAMP and Softspikes branded products to retail channels worldwide - maintaining a preeminent position within golf, soccer, baseball, football and other sports. In addition, the company provides a full line of golf accessories and is the largest producer and distributor of golf tees in the world, with brands including Pride Golf Tee®, Pride Professional Tee System® (PTS) and Zarma Fly Tee®.